Prof. Debadatta Das
PhD, M.Phil., M. Com, MBA
Only by having comprehensive knowledge and understanding of the diversity of the online student cohort within an institution can the students’ needs be met in the most appropriate and effective ways. The external, online cohort is generally quite different demographically from the on-campus cohort, yet many universities do not routinely analyse or distribute data that is specific to this cohort. Gaining an accurate institutional understanding of who these students are, means that decisions about and interactions with these students can be better informed. This understanding assists the development of appropriate support, teaching and communication strategies, including flexibility of approach to reduce barriers wherever possible.
Quality online education needs to be viewed as central to the institution’s core business. Quality standards for online teaching, learning design and student support need to be developed and clearly articulated at a senior institutional level; these standards need to include staff development and training, to ensure consistency of quality across all areas, as well as being subject to regular review via a continuous quality improvement framework, to ensure that they are updated and improved over time.
Early contact and interventions with students, both pre- and post-enrolment enable an institution to: explore student expectations; provide a realistic picture of online study; facilitate appropriate academic preparation; improve early engagement; and build a sense of belonging to a learning community.
Online teachers are crucial in building teacher-student and student-student relationships. A strong teacher-presence provides online students with a sense of belonging, helping them to feel connected to a community of learning and increasing their likelihood of persisting.
Education delivery needs to be designed for online first and foremost. In addition to the growing numbers of fully online students, blended learning for on-campus students is now the norm. Online technology provides multiple ways to access learning and undertake tasks, creating an inclusive learning space for all students.
‘Interactive’, ‘connected’, ‘inclusive’ and ‘relevant’ are all essential criteria for online learning content and teaching strategies, using a range of appropriate technologies, both synchronous and asynchronous, that are specific to online delivery. The flexible nature of online delivery and the time-pressures experienced by high numbers of online students means that asynchronous delivery and interactivity is particularly important in ensuring that all students can participate.
Strong collaboration is required across the academic and professional areas of universities to provide holistic and integrated support to online students. Through this collaboration, support is embedded within the curriculum as much as possible, hence delivering it where and when it is most needed.
Across the wider institution, the establishment of regular contact points when the institution reaches out to students to provide information, offer support and increase engagement have a demonstrated impact on retention and academic success of online students.
Data from the institution’s systems provides information on online activity of students, which can be constructively harnessed to inform the development, personalisation and appropriate targeting of interventions to help students persist and succeed with their studies.
In order to successfully implement the strategies discussed in each of the points above, the delivery of online education needs to be viewed as core business and invested in accordingly, by committing to it a level of priority and resourcing equitable with on-campus education. This investment and commitment, when clearly voiced and actioned at an institutional level, will dispel the notion of its being ‘secondary education’ and instead will create an environment in which online students have greater opportunities to persist with and complete their studies.
PhD, M.Phil., M. Com, MBA
Business Research Analyst
Teaching Operations Management
Associate Professor In MBA